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    19 08
    Category: Blog
    Written by: 4Yacht
    Hits: 609

    Superyacht Shipyard Turquoise Retools Marketing Strategy

    turquoise-yachtsRecently renamed superyacht builder Turquoise has announced a new strategy that will make the world of superyachts more accessible. The new strategy, concentrating on the construction of yachts up to 80 meters in length, will build on the shipyard’s technical expertise and its reputation as a high quality high value builder.

    Turquoise CEO Mehmet Karabeyoglu noted that the country of Turkey, where the shipbuilder is based, as a long tradition in the industry along with a highly skilled workforce. Karabeyoglu also noted that what sets Turquoise apart from other yacht manufacturers is its technical and engineering skills that produce high quality work at a relatively low cost, giving its yachts attractive values.

    Mohammed Al Barwani, Turquoise owner, indicated that the shipyard will continue to embrace leading edge design and innovative engineering along with quality control and management systems to succeed in its chosen market.

    Based at Pendik, near Istanbul, Turquoise was established in 2001 and had produced 20 luxury vessels, including motor yacht Talisman, superyacht Vicky and luxury yacht Ileria.

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