Monaco Yacht Show Working to Attract New Mega Yacht Owners: The significance of the Monaco Yacht Show (MYS), slated to take place this year Sept. 27-30, is not lost on anyone in the yachting industry. The four-day event annually attracts over 30,000 visitors and now has more than 600 exhibitors, making it the ideal yachting venue to network, establish contacts and size up the competition. For 2017, show organizers have planned several new services to attract new blood to the show, namely new megayacht owners and ultra-high net worth individuals who have never owned a superyacht.
Johan Pizzardini, Monaco Yacht Show communications and media manager, noted that show management has a responsibility to upgrade the show and continue making it a top platform while also attracting new prospects who want to buy or charter a superyacht. The Sapphire Experience, an initiative that began months ahead of the show, with the MYS team organizing events in New York and London targeted to a carefully selected guest list. Attendees are invited to experience the Monaco show and the surrounding region as a yachting destination.
The industry can be daunting for new customers who can find the superyacht acquisition process daunting. The Sapphire Experience gives clients the use of an exclusive concierge service that entitles them to tours of Pot Hercules and introductions to brokers and shipyards. Organizers have recognized the important of continually improving the event for all involved, including exhibitors by making sure they optimize their return on investment. Pizzardini said that it’s important for MYS to not only provide exhibit space, but to also deliver high-end services and good visitors.
In addition, on the eve of MYS, thee organizers will host the Monaco Yacht Summit, an educational conference for prospective clients that will discuss information that benefits future owners by sharing intelligence and answering tangible questions, so that visitors will be able to ask better questions when the yacht show starts.
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