Superyacht Builder Lürssen to Compete in 55-90m Sector: German megayacht builder Lürssen has announced its intention to make an explicit push to become more competitive in the 55-90-meter luxury superyacht market. At present the public conception of Lürssen is that the German shipyard is one of the world’s pre-eminent builders for owners looking to construct a megayacht in the 100-meter-plus category. While this assertion is true, Lürssen’s current persona falls short of its desire to become a de facto yard for bespoke megayachts of any size.
Michael Breman, Lürssen sales director, notes that the company will engage with clients who wish to build a boat in the 55-60-meter range as long as it is the right boat for the client as well as the shipyard. He added that Lürssen is engaging with potential owners across a number of size ranges and has experienced a fair amount of success.
Although the preconception is that Lürssen only builds large yachts, the yard has delivered a considerable number of smaller vessels over the last 15 years, including 29 in the 59-90-meter range. Over the same period, Lürssen has delivered 15 megayachts over 90 meters.
The majority of Lürssen superyachts that have appeared in magazines and ad bot shows have actually been below 90 meters. However, the very largest ones, such as M/Y Dilbar and Azzam are the ones that catch the public’s attention. Lürssen’s success in the largest segment of the market has been to the detriment of its activities in other size segments.
While the shipyard remains happy about the success of its largest builds, Breman says it is essential that its core business must be between 60 to 80 meters. No series vessels will ever be constructed, only bespoke yachts.
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