Organizers have shited their focus this to create an “experiential lifestyle event” that aims to not only showcase superyachts, but encourages the maritime lifestyle. Visitors will be able to participate in sailing and fishing trips, try water sport stunts, stand-up paddleboarding and windsurfing. Beach access and on-yacht dining experience are on slate for the first time in the event. A host of interactive and free activities such as daily daredevil jetpack, flyboard and fly bike stunts will debut in conjunction with Day & Night Dubai.
Trixie LohMirmand, organizer of DIBS, noted that Dubai has spearheaded the experiential trend and has developed a reputation of being a global lifestyle destination. The show aims to embody this reputation and expand on world-class features. She added that the show has witness a shift in the way visitors want to participate and how exhibitors want to showcase their products, with enthusiast seeking more on-water experiences that end up boosting the regional industry.
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